Julia: Tell me the story of how you got your sourdough starter, and is this the secret to your success?
Price: We were educated in the art of sourdough and wild yeast cultures by our friend and mentor, Steve Samson of Sotto Restaurant. The commercial yeast that is used in most pizza dough is typically very bland and tasteless in comparison to wild yeast and lactobacilli, which give the crust a sourdough flavor. Our specific sourdough culture is a 200-year old culture from Naples (where pizza originated). This is definitely instrumental in setting our dough apart, plus the fact that it is made fresh, in-house, by hand each day.
Julia: Is pizza a good foundation for a marriage?
Price: Absolutely! We both believe that food is a fundamental, pleasurable, intimate and communal experience. Cooking, eating, drinking and entertaining are an integral part of connectedness and bonding with friends and family.
Julia: How many days a week do you eat pizza?
Price: On average, 3-5.
Julia: you are a curator and art consultant as well as a Pizzauranteur (did I just coin a new term?) Do you keep those two parts of your life separate, or do you think they inform one another? This is something I think about with respect to Salad For President and my art career.
Price: There is no separation for me whatsoever. Having been an artist and designer my whole life, and having undergone a rigorous and enlightening art school education, I simply view each project or venture with the same problem-solving perspective. Each one is its own distinct design challenge with its own set of specific parameters. There is no difference to me in the way that I approach curating an art exhibit, building a private art collection, decorating someone’s home, painting, playing music, cooking a meal, giving a haircut, planning an event or running a restaurant.
Julia: would you consider opening a Pizzanista! in NYC? Please? Or is it really specific to L.A.? Pizzanista!
Price: Pizzanista! is not necessarily specific to L.A., though we do derive a lot of our inspiration from California culture. We are most interested in targeting underserved markets. New York is pretty heavily saturated with amazing pizza, but anything can happen and we’d be into the idea if the right opportunity arose!
Julia: your husband Salman is a pro skateboarder. Do skateboarding and pizza go hand-in-hand?
Price: Without a doubt! Most of my skater friends are usually trying to grab something quick, easy and inexpensive, so pizza fits that bill. But, I’m pretty sure the main reason is because pizza is an excellent accompaniment to beer.